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  • Writer's picturePriscilla Chan

3 Copywriting Strategies You Need to Know

1. Headlines

If your headline is weak, the ad will never get read. Same is true for content. Putting in a vague or obscure headline on the best piece of content the world has ever seen, and it still won’t get read.

Even if you have a good sized audience, you still need to persuade them to continue giving you their attention and great headlines help with that. Although the best headline writing can’t help the content that is consistently weak, it will do a lot to increase engagement for quality content as well as shares and links.

2. Don’t be boring

“Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.” - David Ogilvy

Use the following: - Personality - Reader-friendly format - Humour Don’t abuse it just to grab attention, but make your useful content more interesting and readable.

3. Have a purpose. You are writing to stimulate a specific behaviour. If you get that behaviour then you win - and if you fail to get it, you lose. Content marketing allow us to experiment more, but you’d still want to develop an idea of what, specifically, each piece of content you create is intended to accomplish.

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