Follow The Right Accounts
Are there similar brands or people in your industry that inspire you? It’s important that you don’t just follow back anyone who likes your account, but you should think of it like you’re networking with others.
You should think about who you’re trying to attract. Who is your ideal consumer? Once you have an idea of who your “persona” is, you should think about what brands they would follow. If you have a good understanding of who your consumers are following, then you can ask, “why would my consumers follow this brand?”, and then “what would attract those consumers to my brand?” What other tips would you like for us to share?