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  • Writer's pictureCalvin C.

The Value of Outsourcing Your Marketing

Today, we’ll be discussing the benefits of outsourcing your marketing. That’s not to say there aren’t merits to hiring someone in-house. However, we find the advantages of hiring someone externally typically outweigh the advantages of doing it yourself. Let’s dive in.


If you’re a small business and are short-staffed, there’s a high chance that your employees will have more responsibilities than they can handle. If they have to wear multiple hats (graphic design, website maintenance, campaign execution), meet project deadlines, and look after so many moving parts, eventually, things are going to slip through the cracks.

This can lead to burnout, and if they decide to go on vacation (wonder when that will happen again?), there’s no backup or anyone to cover them. That means your employee will likely be afraid to ask for time off (or ask for it and get rejected), you’ll need to train someone as a backup, or you risk having your campaigns running without someone driving (which is not ideal).

With an agency, you can ensure your lights will always stay on and don’t have to overwhelm your team members with additional work and responsibilities. They will get to relax on vacation and come back refreshed, not having to worry about work while travelling!

Overhead Costs

Training. Benefits. Time spent to find the right talent (one or two people that possess all the skills you need?! They’re unicorns). This is something that you may not be able to afford (if you’re already short on resources).

If you bring in an agency, you’re accessing a larger talent pool and will have many different specialists at your disposal.

Industry Expertise

Agencies employ individuals who live and breathe marketing. They know all the latest trends, technologies, best practices. They’ve devoted their time to honing their skills. Simply put, you’re bringing in the experts.

Certain tools help make things easier which you may not know about, and you can spend less time worrying about how to build dashboards and more time on growing your business.


There are times when some team members are too close to the business and are experiencing tunnel vision, and may not be seeing the entire picture with clear eyes. That’s why it’s helpful to bring in a fresh perspective, with new ideas that can help rejuvenate the business. An agency can come in and do an audit to see what’s working, what’s not, and ask all the necessary questions to get you back on the right track.

Identify Your Goals & Needs

It might sound like there are only advantages to outsource, and there are no drawbacks. That’s not true at all. Some businesses only choose to hire an agency for certain purposes; you don’t need to have an agency do all of your marketing for you. There may be things that you are better at, or want more control over, and those are things you can still do on your own. The great thing about an agency is that they’re essentially an extension of your team, and the agency can help alleviate your workload so you can focus on your core competencies.

If you’re not sure where to begin, we’re always available to have a chat to help you figure out the best outcome for you. Let’s talk!

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