Create A Brand Identity
Nowadays, your social media profiles are essentially your business card. It’s the first impression someone gets when they are doing their research on your company, so you must do everything you can do to ensure you have a cohesive brand identity across all profiles.
Your brand is more than just a profile picture and a logo. It should be reflected in the content that you post, and also how you speak and engage with your community. So before you go and create your social media profiles, you need to first decide what your brand’s voice is.
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